Something is moving below the surface.Official launch · 1 February 2027
A new culinary world is surfacing.01.02.2027
TasteBud makes ideas tasteable. From an intimate dinner built around a memory to a hotel signature dish, a tasting around a brand story or a plate that begins with a song, game, feeling or cultural bridge.
Almost time for the first official bite.
Until 1 February, you can already play with some of the experiences, studio tools and food ideas that make TasteBud different.
What is TasteBud on 1 February?
TasteBud is a culinary experience & food innovation studio for people, restaurants, hotels and brands that want to serve something that does not feel as if it could exist anywhere. We combine cooking, concept design, sensory design and experimentation to create food that belongs to a moment, place, story or feeling - while still working in the real world.
Private Reef Dinners
Personal dinners, surprises and sensory moments designed around your guests and occasion.
Food Innovation & Brand Tables
New dishes, menus, products and tastings for restaurants, hotels, cafés and brands.
Stories, Soundtracks & Games
Stories, music, films, TV series, videogames and memories become starting points for flavour and course design.
Sensory Compass, Fusion & Future Food
Feeling-to-Flavour, sensory worlds, cultural bridges, Lab prototypes and FlavourCode connect food with everything around it.
What do you want TasteBud to help you create?
Choose the option closest to your idea. You will immediately see which TasteBud direction fits and which preview you can try below.
A dinner, surprise or special moment
Private Reef Dinners combine food, atmosphere and senses around your guests and occasion.
A small TasteBud playground.
Try a few of the ideas that will run through TasteBud: private experiences, food innovation, brands, feelings, senses, cultural fusion, stories, hospitality, Lab and FlavourCode.
Build a reef mood
Choose the mood and see how food, sound and light can form one dinner world.
From question to testable idea
Choose the problem you want to solve and get a compact sprint route.
What would your brand taste like?
Choose a brand personality and get a first tasting direction.
Start with the feeling
A dish does not have to begin with a cuisine. It can begin with how someone should feel.
How loud, bright, scented and tactile?
Move the senses and see what sensory world forms around the food.
Cultural bridges, not random mashups
Browse a few fusion directions and see how shared ingredients and techniques can lead to new dishes.
Story, Soundtrack, Film/TV/Game → Plate
Choose where the experience begins. TasteBud uses the structure of the story or medium as culinary design input.
Story / memory · Story → chapters become courses, recurring motifs become ingredients and the resolution becomes the finale.
Something that only makes sense here
Choose the venue type and add one identity cue. The output is deliberately a direction, not a finished recipe.
Which prototype would you test further?
In the Lab, not every idea has to be 'right' immediately. Tasting two directions side by side often teaches more than one perfect pitch.
Choose A or B to see what the next test question becomes.
A memory in three fragments
Some TasteBud experiences use NFC, QR codes, printed data patterns or other physical-digital techniques in a card, coaster, menu item or table object to unlock sound, clues or a memory locally. The technology stays in the background; the food and experience remain central.
0 / 3 fragments collected.
A few more things you can try before launch.
These previews combine several sides of TasteBud: personalisation, hospitality, senses, cultural bridges and surprise.
Build My TasteBud Journey
Choose three signals.
TasteBud turns them into a first coherent direction.
How do guests arrive - how should they leave?
From generic to ownable.
Choose the venue type and see which layers can make an ordinary dish more distinctive.
Before
Well executed, but little reason to remember it specifically here.
→
After TasteBud
Choose a venue first.
Which layers should lead?
Find the bridge before the dish.
Which hotel moment should become memorable?
One unexpected TasteBud combination.
Not an endless generator: one concrete prompt per click to feel a new direction.
INTERESTED?
Want to continue with something you just tried?
TasteBud remembers the previews you actually used on this page. Review the selection, add another direction if useful, and send a focused note without starting from scratch.
Your selected directions
Try a module above or add a direction here.
How TasteBud grows toward 1 February.
We are building toward launch the way we develop a dish: choose a direction, taste it, test it, refine it and only then serve it.
First dive
Discover the core of TasteBud, try the playground and send a first project question.
Signature moments
Private Reef Dinners, signature food and the first clear TasteBud formats take shape.
Stories become flavour
Soundtrack-to-Plate, Screen & Game Flavours, Food for Stories, Sensory Compass and Fusion Profiles are developed further.
TasteBud Lab
We taste prototypes, compare versions and learn which ideas genuinely stay with people.
Final tasting
The strongest experiences, studio offers and launch stories are refined for the first real guests and clients.
TasteBud opens
The doors open for private experiences, hospitality, brands, stories and food innovation.
Already have an idea? Tell us what people should feel, taste or remember.
Choose the direction closest to your question and add only the details you already know. One click then opens an email to TasteBud with your brief filled in.
Nothing is sent until you press send in your own email application.
Frequently asked questions
Short answers to the main questions before 1 February.
When does TasteBud launch?
TasteBud officially launches on 1 February 2027 at 00:00 CET.
What is TasteBud?
A culinary experience and innovation studio for experiences, hospitality, brands, stories, senses, fusion and interactive food.
Can I discuss a project before launch?
Yes. The project brief on this page opens a pre-filled email that you can edit and send yourself.
Is TasteBud only private dining?
No. Private Reef Dinners are one route; TasteBud also develops hospitality signatures, food innovation, Brand Tasting Tables, story-driven food, sensory concepts, fusion and FlavourCode.
01.02.2027
See you at the surface.
TasteBud officially goes live on 1 February. Until then, explore, play and send a first project question whenever you are ready.
01 February 2027 · 00:00 CET